I’m So Wired

I recently had a request to expand upon the general idea of business monetization. There are many different aspects of monetization, and in this particular article I would like to discuss the process of choosing the right advertisers for your business.

Choosing the right advertisers makes all the difference.

Whether your core business is selling products or simply generating ad revenues, choosing the right advertisers is important to achieve optimal business monetization. Of course, it’s much more important for those who make all their money off the advertisements

So where to begin? First, you need to take a look at the content of your business. Decide upon a few general genres your business seems to fit within. Then, think about your traffic. Is your traffic going to be credit card ready buyers? Are you likely to make a lot of commissions on actual sales? Or, is your traffic going to be the sort of people that typically don’t make as many purchases, but like to complete free offers such as surveys?

Matching your visitors with the advertisements is monumental.

Once you figure this out it will have quite a large impact on which advertisers you choose. There are a gazillion pay per sale advertisers on the web. After all, in this way they know they’re paying you for real results. There are also quite a few pay per survey, or pay per completion of other free offers advertisers. Pay per click or pay per impressions advertisers can also be great for pretty much any type of traffic! Whichever one you choose, try to make it as much related to your business content as possible!

In my next article I will further expand upon the specifics of monetization, so stay tuned.

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